02 Presence Without Permission: How the Next Smart Home Learns You Without Asking
The smart home is shedding its screens and its command prompts, evolving into an environment that senses, infers, and responds without waiting for explicit instruction. This shift toward ambient computing introduces privacy architectures that bear little resemblance to the consent frameworks consumers currently navigate—and raises urgent questions about who profits from the data generated inside the American home. A new cohort of startups is betting that privacy itself can be the product.